Southeast Asia has emerged as one of the NBA's fastest-growing markets for fan engagement, making the region a focal point for both player development and business expansion.
Reaves likes Lakers' 'pieces' in post-LeBron era
Los Angeles Lakers guard Austin Reaves, fresh off signing the most lucrative contract in NBA history for an undrafted player, spoke Monday about his new-look franchise, and how it moves forward amid the departure of LeBron James in free agency.